about spine pr
Unearthing Authentic Brands Since 2018 Where Your Story Becomes Your Competitive Edge
Our Origin Story About Spine PR: DIGGING DEEPER INTO PERSONAL BRANDING
In a world drowning in surface-level marketing, Spine PR emerged with a revolutionary idea: What if the most powerful branding elements were hidden beneath years of professional and personal experiences?
Inspired by founder Nixon Lee’s childhood fascination with archaeology, we developed Brand Archaeology™ – a unique method that treats each client’s history as a treasure trove of branding potential.
Since 2018, we’ve been on a mission to help businesses, entrepreneurs, authors, and coaches uncover their authentic brand stories and stand out in crowded markets. Our team of expert ‘brand archaeologists’ has helped hundreds of clients across various industries to dig deep, unearth their unique value, and build brands that truly resonate.
Ready to start your brand excavation? Book a discovery call with our team.
OUR CORE VALUES
- Authenticity: We believe your true story is your most valuable asset. In a world of curated online personas, we're committed to unearthing and showcasing the real you.
- Discovery: Every client engagement is an expedition into unexplored territory. We approach each project with curiosity, enthusiasm, and an open mind.
- Growth: We're committed to evolving alongside our clients and the industry. Our team continuously updates our methods to stay ahead of branding trends while remaining true to our core mission.
- Innovation: Just as archaeologists use cutting-edge technology to uncover ancient artifacts, we employ innovative strategies to reveal and amplify your brand's unique elements.
- Let's align your values with your brand. Schedule a values alignment session.
Let's work together
Our Approach: Brand Archaeology™ TURNING PERSONAL HISTORY INTO PROFESSIONAL LEGACY
At Spine PR, we don’t just build brands – we unearth them. Our proprietary Brand Archaeology™ method goes beyond surface-level marketing to excavate the unique elements that make your brand truly you.
Here's How We Dig Deep:
- Initial Survey: We map out the terrain of your experiences and aspirations.
- Deep Excavation: Our team uncovers hidden gems in your personal and professional history.
- Artifact Analysis: We examine each element to understand its potential in your brand story.
- Story Reconstruction: We piece together a cohesive, authentic brand narrative.
- Strategic Implementation: We help you showcase your newly unearthed brand across all platforms.
- Whether you're an agency owner looking to carve out your niche, an author building a platform, or a coach wanting to connect more deeply with clients, we have the tools and expertise to reveal the brand that's been within you all along.
- Ready to unearth your brand's true potential? Book a Brand Archaeology™ consultation.
Who We Serve
- Entrepreneurs and Business Owners: We help you differentiate your brand in competitive markets.
- Marketing Agencies: We assist in developing unique positioning for your agency and your clients.
- Authors and Thought Leaders: We uncover compelling narratives that captivate your audience.
- Coaches and Consultants: We align your personal brand with your expertise for maximum impact.
- Personal Brands: We reveal the authentic you that resonates with your target audience.
- Curious how we can help your specific brand? Let's chat about your unique needs.
Our Team
Nixon Lee
Led by founder and Chief Brand Archaeologist Nixon Lee, our team of experienced marketers, storytellers, and strategists is passionate about uncovering authentic brand stories.
Nixon brings over 15 years of PR and branding experience, combined with an unconventional approach inspired by archaeological principles. This unique perspective forms the foundation of our innovative methodology
Our diverse team includes:
Brand Strategists | Content Archaeologists (Creators) | Digital Marketing Experts | Client Experience Specialists
Each team member is trained in our Brand Archaeology™ method, ensuring a consistent, high-quality experience for every client. Want to know more about how our team can serve you? Schedule a team introduction call.
The Spine PR experience:
- Free Brand Excavation Quiz: Start your journey with our online assessment to gauge your brand's hidden potential.
- Discovery Call: We discuss your goals, challenges, and unique story.
- Customized Strategy: Our team develops a tailored Brand Archaeology™ plan for your brand.
- Excavation Process: We dig deep into your history, experiences, and values.
- Brand Reveal: We present your authentic, newly unearthed brand story.
- Implementation Support: We guide you in bringing your new brand to life across all platforms.